Jeremy How is a Senior Manager (Marketing) specializing in digital brand planning, performance marketing, and automated Customer Relationship Management systems. At the National Heritage Board of Singapore, he has focused on driving museum visitation through integrated digital campaigns which also results in establishing post-visit engagement loops.

He also serves on the Board’s Youth Panel team, guiding young people to create authentic, youth-centric social content to increase awareness and engagement of local museums among this demographic. Listening to and incorporating the views and perspectives of youth ensures that Singapore’s heritage and museum landscape remains relevant and dynamic to this audience today and tomorrow.