With a background in industrial design engineering, Evita Goettsch explores how design and emerging technologies can redefine the way people experience art and culture, and how these developments could impact the Rijksmuseum’s future proposition.

Evita leads the Rijksmuseum’s Innovation Lab and experiments with new technologies, AI use cases and implications, and creative processes that aim to enhance the museum experience.

The intention is to simultaneously exploring the value of innovation, without losing the museum’s authentic character. Her work aims to encourage an organisation-wide culture of innovation and experimentation within a historical institution. Through these explorations, she aims to strengthen the museum’s capacity to adapt, question, and evolve.