Intangible Heritage—Storytelling, Identity, and Relevance
Dissemination and promotion of intangible cultural heritage from one generation to the next has traditionally been transmitted through a variety of means, including oral, written, musical, and pictorial. How do we as museum communicators respect authenticity, sensitivities, living traditions, and marginalized communities when we develop, disseminate, promote, and evaluate effectiveness of compelling content and narratives that appeal to a broader audience and drive engagement, utilizing twenty-first century communications media, technology, terminology, methodologies, and platforms?
Through presentations and interactive discussions, ICOM COMMS (former MPR) will address topics of interest to museum communicators, marketers, fundraisers, and community engagement specialists, including digital storytelling, ethical parameters for shareable content, social media and podcast strategies, news media and influencer relationships, crisis management when navigating cultural appropriation concerns, and community-centered fundraising.