Marjan Faraidooni’s work is situated at the intersection of culture, sustainability, and civic life, where she focuses on building programmes that foster learning and meaningful connections.

As Chief Experience Officer at Expo 2020 Dubai, she oversaw thematic exhibitions, youth initiatives, and visitor journeys, including the development of Terra, the Centre for resilience, biodiversity, and environmental education, which united architecture, nature, and storytelling to inspire action on planetary challenges.

Marjan also helped shape the event’s long-term vision and led the legacy strategy that guided its transition into today’s Expo City Dubai, a future-oriented urban district.

In her current role, Marjan stewards Terra as a living hub for urban resilience, biodiversity, and environmental learning.