Museum Architecture and Techniques and New Technologies Museums are increasingly leveraging digital formats to present tangible and intangible heritage. This session explores how emerging technologies are reshaping museum architecture and exhibition design (flexible spaces, interactive exhibits, use of new technologies) with a special focus on the empowerment of audiences. It examines how digital tools, interactive design, and immersive experiences can safeguard heritage while making it more accessible and engaging, especially for younger audiences. Additionally, the session will address the evolving relationship between physical and virtual museum spaces, immersive and interactive exhibitions, combined with material choices, that promote a deeper emotional connection to cultural practices and histories.