Youth Power—Co-Creation, Activism, and Digital Fluency Today’s youth tend to be technology and trend savvy, creative, innovative, compassionate, and curious, but they are also vulnerable to a 24-7 virtual avalanche of information and images that target them to think and behave in certain ways. How do museums connect, inspire, and engage them in this crowded environment of fast-paced and constantly changing messages, images, and modes of digital communication? Through presentations and interactive discussions, ICOM COMMS (former MPR) will address topics of interest to museum communicators, marketers, fundraisers, and community engagement specialists, including youth-led marketing initiatives, intergenerational engagement strategies, and youth-focused fundraising models. ——————– Session B 12 November 2025, 2:45 – 4:15 (Dubai time) Youth Power – Co-Creation, Activism, and Digital Fluency Moderator = Natia Khuluzauri James Luo, Jean-Luc Chretien, Lillian Jafari: Whose Knowledge Counts?” Rethinking Museum Authority Through Teen-Led Curatorial Practice Niloofar Yazdkhasti: Threads of Youth: Co-Creation, Cultural Pride, and Belonging through Costumes and Dolls Matthieu Taunay, Asmahane Rami, Azim Al Ghussein: Museums and Cultural Education: Empowering Youth Through Co-Creation and Capacity Building Xun Ji: From Hashtags to Heritage: How Disabled Youth in China Advance Museum Accessibility