Leadership and Strategic Advocacy In the light of declining public funding, museum leaders find that their role increasingly requires effective advocacy to leverage new sources of funding and influence decision-making. Among the tools of advocacy are compelling evidence of the beneficial social and economic value of museums and familiarity with existing cultural policy. In addition, however, campaign development, pitching an idea, identifying decision-makers, building a stakeholder base, and effective lobbying strategies are also essential. This session will explore values-based advocacy for museum leadership to build sustainable futures. Moderator: Hans van Bunte (INTERCOM) Keynote speakers: Asma Ibrahim (ICOMON); Terry Nyambe (ICOM Zambia) TBC Flash presentations: call for papers related to the synopsis ——————– 16:30   Moderator: Hans van Bunte (INTERCOM)  introduces the session Leadership and Strategic Advocacy and the keynote panelists: Asma Ibrahim (ICOMON, ICOM Pakistan) and Terry Nyambe (ICOM Zambia) 17:00   Pecha Kucha presentations: 17:01   Dorien Jansen, Title: The New Treasury: Public Engagement and Education without Commercial Goals 17:08   Yuliya Glazyrina, Title: The Permian Period Museum: PR and GR campaign to raise stakeholders awareness 17:15   Sabari Christian Dao, Title: De la promesse présidentielle à l’action : plaidoyer stratégique pour la construction d’une grande salle d’exposition moderne au Musée National du Burkina Faso 17:22   Olivia O’Leary, Title: Innovations in Funding: Insights from an International Case Study 17:29   Noam Alon, Title: Curating Between Autonomy and Attraction: The Hybrid Funding Model of the Palais de Tokyo 17:36   Kirsty Warner, Title: Advocating through Alignment: Amgueddfa Cymru and the Politics of Museum Sustainability in Wales 17:43   Slavko Spasić, Title: From Absence to Advocacy: Building a Natural History Museum in Serbia 17:50   Q & A session: Discussion with presenters and keynotes